Mercedes-Benz, Audi Announce Price Hike In India From April 1, 2026

Mercedes-Benz and Audi increase car prices by up to 2% from April 1, 2026 due to rupee weakness and rising costs.

Introduction 

Mercedes-Benz and Audi have announced that they will raise the prices of their cars in India starting from April 1, 2026. Both companies are increasing prices by up to 2%. This is the second price increase for Mercedes-Benz this year, as the company already raised prices in January 2026.

Mercedes-Benz Price Hike Details

Mercedes-Benz sells luxury cars at different price points. The cheapest model is the A-Class which starts at Rs 44.45 lakh. The most expensive is the Maybach SL Monogram Series which costs Rs 4.20 crore. The new prices will apply to all models from April 1, 2026.

Brendon Sissing, Vice President of Sales and Marketing at Mercedes-Benz India, explained that the company needs to maintain its profit margins. Without the price increase, it would become difficult for the company to operate sustainably. The company had already raised prices by up to 2% on January 1, 2026.

What Mercedes-Benz Is Doing To Help

Mercedes-Benz is trying to reduce the impact of currency changes by increasing local production. In January 2026, the company started assembling the Maybach GLS in India. This was the first market outside the United States where this model is being assembled locally. The company also began assembling the V-Class in India. By making more cars locally, the company can reduce its dependence on imported parts and help control costs.

Audi Price Hike Details

Audi is also raising prices by up to 2% from April 1, 2026. The company's cheapest model is the Q3 which starts at Rs 43.23 lakh. The most expensive is the RS Q8 which costs ₹2.34 crore. Balbir Singh Dhillon, Brand Director of Audi India, said the price increase is due to currency fluctuations and rising input costs. Audi cited similar reasons for the price increase as Mercedes-Benz.

Why Are Prices Going Up

The main reason for the price increase is the weakening Indian rupee against the euro. One year ago, the euro was worth ₹94.55. Today, it is trading at ₹105.66. This means the rupee has lost about 11.75 percent of its value compared to the euro. When the rupee becomes weaker, imported cars become more expensive because companies have to spend more rupees to buy the same car from Europe.

Rising costs within India are also contributing to the price increase. The companies say they are already absorbing some of these extra costs. However, they cannot absorb all the increases without making it difficult to run their business. So they need to pass some of these costs to customers through higher prices.

European Luxury Car Market In India

Mercedes-Benz and Audi are two of the biggest luxury car brands in India. They import most of their cars from Europe. When the rupee becomes weaker, all European luxury car brands face the same problem. Other brands like BMW, Porsche and Jaguar might also consider price increases in the coming months.

The luxury car market in India is small compared to the regular car market. However, these brands are important because they represent the highest level of quality and technology. Many buyers choose these cars for their premium features, performance and brand value.

Buyers 

If you are planning to buy a Mercedes-Benz or Audi, you should know that prices will go up from April 1, 2026. The increase is small at 2% , but it still means you will pay more for the same car. For example, if a car costs ₹50 lakh today, it will cost about ₹51 lakh after the price hike.

Buyers who want to avoid the price increase can try to book their cars before April 1, 2026. Some dealers might offer special deals before the new prices come into effect. It is a good idea to contact your nearest Mercedes-Benz or Audi dealer to know the exact pricing for the model you want.