Updated Tata Nexon Launched in India with ADAS, Gains Red Dark Edition

The Tata Nexon now comes equipped with a suite of ADAS technologies, including Autonomous Emergency Braking, Forward Collision Warning, and Lane Keep Assist

Tata Motors has launched an updated version of its Nexon SUV in India, which now includes advanced driver assistance systems (ADAS) and a new Red Dark Edition. This update comes as the Nexon achieved a significant milestone, becoming India’s best-selling car in September 2025, contributing to record sales for the quarter and outperforming the industry during the festive period. The Nexon’s continued success builds on its reputation as a pioneer in vehicle safety, having been the first car in India to receive a 5-star GNCAP safety rating, a testament to its strong build and protective features.

Building on its strong safety foundation, the Nexon now offers a suite of Advanced Driver Assistance Systems (ADAS) in a specific variant, enhancing driver and passenger protection. This new technology package includes several key features designed to prevent accidents and assist the driver. Among these are Autonomous Emergency Braking, which can automatically apply brakes to avoid collisions, and Forward Collision Warning, which alerts the driver to potential front-end crashes. Additionally, the system features Lane Keep Assist and Lane Centering to help the vehicle stay within its lane, High Beam Assist for better night visibility, and Traffic Sign Recognition, which identifies road signs and displays them to the driver. These additions make the Nexon a safer vehicle on the road, providing peace of mind for its occupants.

Alongside these important safety upgrades, Tata Motors has also introduced the Nexon Red Dark Edition, with prices starting from Rs. 12.44 lakh. This special edition is available across petrol, diesel, and CNG engine options, offering a range of choices for different fuel preferences. The Red Dark Edition focuses on a premium look, featuring distinct red-themed accents and unique interior touches that make it stand out from the standard Nexon models. This edition aims to attract buyers who desire a more exclusive and stylish version of the popular SUV, combining enhanced aesthetics with the Nexon’s proven performance and safety.

The Tata Nexon Red Dark Edition features an Atlas Black exterior, complemented by a piano black grille surround, roof rails, and skid plates, giving it a bold and sophisticated appearance. Inside, the cabin showcases Granite Black surfaces with striking red highlights, creating a sporty yet elegant atmosphere. The front seats are ventilated and made of leatherette, featuring diamond quilting and red stitching, along with #DARK-embroidered headrests that add an exclusive touch. Further enhancing the premium feel are additional features such as a rear sunshade and an improved infotainment interface, providing a more comfortable and connected experience for all occupants. Both petrol and diesel engine options are available with either manual or automatic gearboxes, while a CNG variant caters to customers seeking better fuel economy.

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., commented on the ADAS addition and the Nexon’s recent achievements. He stated that since its launch in 2017, the Nexon has redefined the SUV segment with its bold design, strong performance, and high safety standards. He emphasized that as India’s first car to lead the safety revolution, the Nexon has set new benchmarks in vehicle safety. Building on this foundation, the Nexon became the number one selling car in India in September 2025, a major milestone that shows the trust and preference customers across the country have for the vehicle. This statement highlights the company’s pride in the Nexon’s journey and its continued commitment to innovation and safety.

The Nexon Red Dark Edition starts at Rs. 12.44 lakh for the petrol manual variant. Other pricing options include the petrol DCA with ADAS at Rs. 13.81 lakh, the diesel manual at Rs. 13.52 lakh, the diesel AMT at Rs. 14.15 lakh, and the CNG manual at Rs. 13.36 lakh. Meanwhile, the Nexon Fearless + PS DCA ADAS is priced at Rs. 13.53 lakh (all prices are ex-showroom). These varied pricing and variant options allow a wide range of customers to choose a Nexon that fits their budget and specific needs, from those prioritizing fuel efficiency to those seeking advanced safety features and premium styling.

Deep Analysis and Insights: 

The updated Tata Nexon, with its new ADAS features and Red Dark Edition, shows Tata Motors' clear strategy to keep its popular SUV competitive and appealing. The addition of ADAS technology, which includes features like Autonomous Emergency Braking and Lane Keep Assist, significantly boosts the Nexon's safety profile. This move is important because safety is becoming a key factor for car buyers in India. By offering these advanced features, Tata Motors not only strengthens the Nexon's position as a safe vehicle but also sets a new standard in its segment. The Red Dark Edition, with its unique styling, targets buyers who want a more distinctive and premium look, adding to the Nexon's overall attractiveness. The wide range of engine options—petrol, diesel, and CNG—ensures that the Nexon can meet the diverse needs of Indian consumers, from those looking for performance to those prioritizing fuel economy. The Nexon's achievement as India's best-selling car in September 2025 confirms its strong market acceptance and the effectiveness of Tata's product strategy. This continuous evolution helps the Nexon stay ahead in a fast-changing and competitive market, proving that Tata Motors is focused on innovation and customer satisfaction.