TVS Beats Yamaha in Global Sales, Indian Brand Enters Top Three Worldwide

TVS overtakes Yamaha in global motorcycle sales to become the third largest two wheeler manufacturer worldwide

TVS Motor has quietly reached a major milestone in the global two wheeler industry. The Indian manufacturer has now moved ahead of Yamaha Motor in worldwide sales which means TVS currently stands as the third largest two wheeler maker by annual volume.

Industry numbers show that TVS sold about 5.46 million motorcycles and scooters across global markets in 2025. A year earlier the company had recorded 4.52 million units where as the latest figure represents a strong growth of more than twenty percent. That jump was enough to push TVS ahead of Yamaha which reported close to 5 million units during the same period.

Honda Remains the Clear Leader

At the top of the global rankings Honda continues to hold a massive lead. The Japanese manufacturer sold around 16.44 million two wheelers in 2025 which keeps it comfortably ahead of every other brand in the industry.

Hero MotoCorp still occupies the second position with global sales of about 6.25 million units. With TVS now moving into third place the global top three includes two Indian manufacturers which would have been difficult to imagine a decade ago.

Shift Toward Bigger Motorcycles

One factor behind TVS growth is the gradual shift happening in the Indian market. Buyers are slowly moving toward motorcycles with larger engines and stronger performance.

Models above 150 cc are seeing better demand than before which means manufacturers that have strong products in this space are benefiting from the trend. TVS has been expanding its lineup in these segments while continuing to sell large volumes of commuter motorcycles and scooters.

That balance between mass market products and higher capacity models helps the company keep both volume and value growing.

Electric Scooters Add Another Growth Layer

Electric mobility is also becoming an important part of the TVS story. The company has established a strong presence in India’s electric scooter segment where competition has increased sharply in the past few years.

Production of TVS electric two wheelers is now approaching five lakh units annually which shows how quickly demand has grown. Because of this rise the company is already studying options to expand production capacity in the near future.

For many urban buyers electric scooters are becoming an attractive option because of lower running costs and quieter operation.

Exports Continue to Strengthen Global Volumes

Another area where TVS has built strong momentum is exports. The company sells its motorcycles and scooters in a wide range of developing markets including Africa, Southeast Asia and parts of Latin America.

Two wheelers remain essential transportation in many of these regions which helps manufacturers like TVS maintain steady international demand. The brand is also expanding its footprint in the Middle East and gradually increasing its presence in Europe. This broader global reach plays an important role in pushing overall sales numbers higher.

Yamaha Taking a Different Route

Yamaha’s strategy over the years has been somewhat different. The Japanese company has focused more on specific premium segments instead of chasing high volume categories.

Because of this approach Yamaha’s overall sales growth has been slower even though the brand remains strong in performance and enthusiast motorcycles.

Market conditions have also been uneven. Some Asian markets showed growth during the year where as demand softened in parts of Europe and the United States.

Finally, Strong demand in developing countries, rising interest in electric scooters and growing premium motorcycle segments are creating new opportunities. If TVS continues expanding exports and electric mobility production, its global presence could strengthen even further in the coming years.

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