TVS Beats Yamaha in Global Sales, Indian Brand Enters Top Three Worldwide

TVS overtakes Yamaha in global motorcycle sales to become the third largest two wheeler manufacturer worldwide

TVS Motor Company sees electric vehicles, premium motorcycles and international markets as key areas for future growth. The company has become a strong player in India’s electric two-wheeler market, producing nearly five lakh units every year. TVS is also planning to increase electric bike production as demand continues to rise.

At the same time, TVS is expanding its presence in global markets. The company is increasing sales in Africa, Latin America, Southeast Asia, the Middle East and parts of Europe. This expansion is helping TVS grow its position in the global two-wheeler market.

Why TVS Is Growing So Fast

One of the main reasons for TVS’s growth is the rising demand for motorcycles with larger engines. In India, many buyers now prefer more powerful bikes, especially those with 150cc engines and above. TVS has introduced several motorcycles in this segment to meet customer demand.

And also, the company continues to sell a large number of commuter motorcycles and mopeds. These smaller vehicles still bring steady sales for the brand. TVS is currently the third-largest two-wheeler manufacturer in India, accounting for nearly one-fifth of the total sales in the country.

TVS Climbs to Third Place in World Sales

In 2025, TVS sold 5.46 million (54.6 lakh) motorcycles and scooters worldwide. This is a 20.7% increase compared to 4.52 million units sold in 2024. With this growth, TVS has now sold more two-wheelers globally than Yamaha Motor.

Yamaha Motor sold about 5 million units in 2025, which is only a 0.8% increase from 4.96 million units sold in 2024. Because of this, TVS has moved to third place in global two-wheeler sales.

Honda Motor remains the largest manufacturer with 16.44 million units sold in 2025, showing 6% growth compared to the previous year. Hero MotoCorp is in second place, selling 6.25 million units, which is a 5.2% increase from 2024.

Two Indian companies are now among the top three two-wheeler manufacturers in the world, showing the strong growth of India’s motorcycle industry.

Yamaha's Different Path

Yamaha has followed a different strategy by focusing on selected motorcycle segments and gradually discontinuing some high-volume models. A large part of Yamaha’s sales also comes from developed markets, where demand for new motorcycles grows more slowly compared to developing countries.

Yamaha is now looking to grow in new markets while also expanding its premium motorcycle business through the Norton brand.

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