Tata Avinya EVs To Use Chery Platform, First Model Coming In 2027

Tata Motors has confirmed that the Avinya EV lineup will use a Chery-developed platform

Tata Motors is developing a new lineup of premium electric cars under the Avinya brand. At least five models are in the works, and the first one is expected to launch in early 2027. The company has now confirmed that the Avinya lineup will use a platform developed by a Chinese automaker.

Why a Chinese Platform for Tata Avinya?

On June 23, 2026, Shailesh Chandra, who leads Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, confirmed this at the company's Investor Day. He said the Avinya lineup will use a platform from Chery. This became possible because Jaguar Land Rover (JLR), which is also part of the Tata Group, has a long-standing partnership with Chery in China. The same platform will also be used for the new Freelander SUV.

Mr. Chandra said Tata first planned to build the Avinya on JLR's dedicated EMA electric vehicle platform. But later the company decided to move to the Chery platform. Since Avinya will be Tata's first premium electric vehicle lineup, the company wanted a platform that was already well proven.

He also said Tata and JLR had started working on the new Freelander platform but the project was frozen midway. Chery later took the project forward, and the same platform is now used for the new Freelander. The Avinya lineup will use the same core platform, while Tata Motors will design, develop, localise, and manufacture many other parts in India. The first Avinya model was originally planned to launch in 2025, but it was delayed after Tata decided to switch to the new platform.

Why the Change to the Chery Platform?

The platform used for the new Freelander is called iMAX. Right now, the new Freelander is sold only in China. Tata originally planned to use JLR's EMA platform for the Avinya. However, it later switched to the iMAX platform. Unlike the EMA, the iMAX is not a dedicated EV-only platform.

Tata Motors has not officially explained why it changed platforms. However, the switch is believed to be linked to lower development costs, shorter development time, and engineering requirements. The EMA platform could have offered more advanced electronics, software, and battery packaging. However, it may also have been too expensive for the number of Avinya vehicles Tata plans to build and for its target market. The iMAX platform is considered a more cost-effective option and is already a proven EV platform.

The Avinya will use the core vehicle architecture from the Chery-JLR program. However, Tata Motors will modify the electronics, software, and other vehicle systems to suit Indian customers. Tata Technologies' teams in China, India, and the UK will handle these changes. Tata has not revealed the battery details yet. However, industry sources say the first Avinya model could get a battery pack between 65 kWh and 80 kWh.

The First Avinya Model: Avinya X

The first Avinya model expected to launch in India is the Avinya X. The switch to the Chery platform is expected to help keep development costs under control and speed up development, although Tata Motors has not officially confirmed these benefits. The production version of the Avinya SUV is expected to be built at Tata's new factory in Chennai. These electric vehicles will also be sold through separate premium dealerships that will offer both online and in-store sales.

"Instead of waiting for JLR's EMA platform, Tata has chosen an architecture that is already in use, which may help speed up development. At the same time, Tata says it will design, localise, and manufacture many key parts in India, while giving the Avinya its own design and identity.

For buyers, the real test will come after the launch. Battery range, pricing, charging technology, and overall driving experience will matter more than the name of the platform. With rivals like the Hyundai Ioniq 5, Kia EV6, BYD Seal, and other upcoming premium EVs raising expectations, the Avinya will need to deliver a strong overall package to succeed."